2024 a Year of Creativity and Collaboration

In 2024, TCT continued its long-standing partnership with Bestway Wholesale, the UK’s largest independent food wholesaler. Having worked together for over 15 years, we’ve built a deep understanding of the brand, allowing us to deliver creative solutions that truly align with their vision.

Last year we stepped it up a notch to deliver a year’s worth of creative and impactful digital campaigns. This collaboration showcased how TCT can manage the needs of a large, fast-paced client while producing work that truly makes a difference.

Woman viewing Bestway Wholesale on laptop

what we
delivered.

Big, Bold Campaigns Over the year, TCT created and executed five major marketing campaigns for Bestway Wholesale. Each campaign ran for eight weeks, aligned with in-store promotions to ensure a cohesive experience. Our work spanned multiple formats, bringing Bestway’s brand to life across digital platforms:

Homepage Takeovers: Animated designs that grabbed attention the moment visitors arrived.
Landing Pages: Tailored promotional pages packed with the latest deals.
Email Assets: Engaging email series that connected directly with customers.
Website Pop-ups and Banners: Eye-catching designs to drive action.
App Splash Screens: Striking visuals to welcome app users.
Animated WhatsApp Advertising: Dynamic messages delivered right to customers' phones.

Bestway Wholesale football campaign on mobile phone

Bestway Wholesale website on desktop computer

Bestway Wholesale website on tablet/mobile phone

standout
campaigns.

Bestway Thank You Event (January): Starting the year by showing thanks to Bestway customers and brands.
Easter Campaign (March): Always an EGGscellent way to springboard sales, this is the second largest campaign after Christmas.
Euros Football Campaign (May – July): Two back-to-back campaigns leveraging football fever. We cleverly used the concept of VAR (Video Assistant Referee) to resonate with fans, replacing "Checking Possible Red Card" with "Checking Possible Deals," perfectly highlighting the Profit on Return offers.
Summer Campaign (July – September): Another two back-to-back campaigns focused on summer essentials.
Christmas Campaign (November – December): Always the biggest campaign of the year, Festive cheer brought to life with rich visuals and animations during this peak trading period.

keeping the
wheels turning.

Our partnership with Bestway went beyond campaigns. TCT provided ongoing monthly support, ensuring their digital presence remained up to date and fully optimised. This included:

Updating promotional content across Bestway’s main websites: Bestway Wholesale, Best-one Consumer, and Best-one Retailer.
Managing updates for other key sites, including Bestpets, BB Foodservice, Xtra-Local, White Pearl, Bestway Group, and Bestway Export.
Tackling IT support, hosting management, and performance monitoring to keep everything running smoothly.

Bestway Wholesale website on computer screen

beyond
campaigns.

Brand Pages: We created 15 brand-new pages and updated another 15 to keep Bestway’s portfolio fresh and engaging.

New Product Developments (NPDs): Designed and delivered assets for 8 product launches, including homepage takeovers, banners, and messaging across multiple platforms.

Homepage Takeovers: Produced 10 additional takeovers to support promotions outside major campaigns, ensuring a consistent drumbeat of activity.

Brochures and Flyers: Crafted 60 promotional brochures and flyers, ranging from concise 14-page editions to comprehensive 50-page collections, each tailored to specific audiences and goals.

the
impact.

Efficiency at Scale: On average, we delivered over 620 hours of work per month, thanks to a dedicated team of designers, developers, and account managers.

Seamless Collaboration: With daily communication via Trello, we maintained fast turnaround times and ensured everyone was on the same page.

Results That Matter: Our efforts drove engagement across digital platforms, boosting both online and in-store sales in a highly competitive B2B wholesale market.

why it worked.

Our partnership with Bestway Wholesale isn't just about delivering assets, it's about understanding their business, adapting to their needs, and crafting solutions that deliver tangible results.

From the creative VAR-themed Euros campaign to the festive flair of Christmas, every piece of work had a clear purpose: helping Bestway's customers find the deals they needed to maximise their Profit on Return.

TCT has been exceptional at managing multiple projects across our multiple businesses and handling last-minute requests efficiently and professionally. Their dedication and collaborative approach have made our working relationship truly outstanding.

Claire Chin

Digital & Ecommerce Manager at Bestway Wholesale

looking ahead.

2024 was an incredible year of collaboration, and we're excited about what's to come. At TCT, we're passionate about helping clients like Bestway Wholesale thrive, no matter how complex the challenge.

Let's make 2025 even better!